Lab Notes
Welcome to Lab Notes
This is ABG’s archive of thoughts, fragments, and field reports.
Not everything belongs on a billboard. Some things need to be written down, tested, and revisited later.
That’s what you’ll find here.
ABG has always been less about fashion and more about experiments—experiments in culture, in art, in the way we carry symbols.
The T-shirts, posters, and decks are just the surface. Beneath them lives the code, the questions, and the work that happens in the Lab.
Lab Notes isn’t a roadmap. It’s a window. Sometimes you’ll find progress reports, sometimes stray observations, sometimes nothing more than a sketch on the wall. Take it as it comes.
The rest? You’ll see in time.
—ABG Laboratories
Lab Note 001: Proof of Life
Every experiment begins with a signal.
Sometimes it’s small. Sometimes it’s impossible to ignore.
ABG began the way most things worth remembering do — quietly, then all at once. The first shirts, the first posters, the first decks: evidence that the Lab was not just theory, but practice.
We don’t release products. We release proof. Each item numbered, logged, archived. Each drop a record that the experiment is alive.
Proof of life isn’t about hype. It’s about documentation. A reminder that you were there when the signal went out. And if you’re reading this, you caught it.
—ABG Laboratories
Lab Note 002: Infrared Test Results
Visibility changes everything.
What can’t be seen doesn’t exist. What glows in the dark can’t be ignored.
The Infrared drop wasn’t just a colorway. It was a test. A way to measure what happens when signal turns into heat — when something designed in the Lab moves into the open field.
The results were clear: attention follows frequency. The right spectrum cuts through the noise. Red isn’t just a color. It’s an alert, a warning, a flare in the night sky.
What we learned: keep transmitting. The Lab is alive, and the response is measurable.
—ABG Laboratories
Lab Note 003: On Scarcity
Abundance makes things invisible. Scarcity makes them unforgettable.
The Lab doesn’t overproduce. Each shirt, each poster, each deck exists in a countable number. Fifty. Twenty. Sometimes less. Every piece is logged, numbered, and then gone.
Scarcity isn’t marketing. It’s memory. When the run closes, the object becomes an artifact, carried forward only by those who hold it. That weight can’t be faked.
The fewer there are, the stronger the signal.
—ABG Laboratories
Lab Note 004: Artifact vs. Product
A product is made to be consumed. An artifact is made to be kept.
The Lab doesn’t release products. We release artifacts — objects built with intention, recorded, and preserved. They’re not designed to disappear into the stream of daily use.
They’re designed to hold weight long after the moment passes.
An artifact carries history. It says, this happened, and here’s the proof.
That’s the difference. And that’s why the archive matters.
—ABG Laboratories
Lab Note 005: Noise and Signal
The world is full of noise. Endless drops, endless logos, endless words with no weight.
Signal is different. Signal cuts through. You don’t need to explain it. You feel it. You notice it. You remember it.
ABG was built on the principle of transmitting signal, not adding noise. Every release, every poster, every line in the Lab Notes is measured against that rule.
If it doesn’t cut through, it doesn’t leave the Lab.
—ABG Laboratories